Influencer Marketing
The Surge of Influencer Marketing & its Growing Impact.

Influencer marketing (also known as influence marketing) is a type of social media marketing strategy where a pioneer or expert from a certain field does a product placement or endorsement to influence his/her fan base on the internet into buying that certain product. For example, a company that sells herbal tea that helps relax the […]

Importance of Social Media Presence
Why Social Media Presence is of Utmost Importance Today?

It is an established fact that digital marketing is the best way to promote a business and enhance its outreach. Digital marketing is having certain aspects and there are a number of factors that should be taken care of as we strive to get the overwhelming results. Social media significantly contributes to the overall marketing […]